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"To act on a bad idea is better than to not act at all because the worth of the idea never becomes apparent until you do it" - Nick Cave
I've worked in user centred design for pretty much most of my adult working life, I just didn't realise it...
My first job was at a fish 'n' chip shop in my hometown in Norfolk, I learned how to make things tasty!
Then more customer service roles beckoned, until university in London. After that I worked in public sector where I discovered Customer Experience and UX design and it's importance in day-to-day for everyone.
The rest is history but my constant drive is to deliver for the user and the business - a balancing act which has never stopped for me.

I love my hometown football club Norwich City FC, I co-host a podcast, 'Beyond the Barclay':
I also enjoy temperate weather, leather jackets and good time music.
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